• GEICO enters world of e-sports with new TSM sponsorship
  • GEICO and Team Solomid (TSM), a world leader in e-sports, announce a new partnership in the expanding world of e-sports. GEICO has historically maintained a strong presence as a sponsor within traditional sports and motor sports. The stellar reputations of both companies form a strong foundation for the partnership, one based on mutual respect, with representatives from both companies recognizing the opportunities that arise from it.

    Andy Dinh, CEO of TSM, stated, “I’ve always admired GEICO’s commitment to having a meaningful involvement in traditional sports. We’re really pleased they’re bringing that level of dedication to the gaming space.”

    “We worked with TSM on a test program last year,“ said Vince Giampietro, GEICO’s senior marketing manager, “and we liked the positive results a great deal. We feel this partnership with TSM will help us quickly gain traction in the e-sports community. We are eager to build on this existing platform to engage the video gaming world’s loyal and passionate fanbase.”

    GEICO’s long-time association with RedPeg Marketing helped bridge the gap from traditional event marketing into the new e-sports space. The company has worked with RedPeg Marketing to launch the new project and RedPeg continues to be a strong source of new branding initiatives for the auto insurer.

    About GEICO

    GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 13 million private passenger customers, insuring more than 22 million vehicles (auto & cycle).
    Using GEICO’s online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent.
    GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.

    For more information, go to www.geico.com.

     

     

     

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